A Brand to Die For’ Review

By Hulu The Curse of Von Dutch: A Brand to Die For is a documentary on an unforgettable fad, a show that feels bound by two popular trends of the moment: 2000s nostalgia and true crime. But it fails to analyze what should be the big lesson of any look back at the craze we all think – that just because something is popular doesn’t mean it looks good.

Directed by Andrew Renzi, the three-volume novel chronicles the company’s rise and fall behind the trucker hats that seem to be attached to every celebrity’s head at the turn of the century. It’s a story that goes beyond the usual bloodless corporate conspiracies – as promised in the opening minutes, the story leads to a co-founder being tried for first-degree murder. And it’s a seemingly chaotic interview from the start, with three men, in three separate interviews, trying to claim credit for “making” Von Dutch. Over the decade from the brand’s inception to its demise, the documentary lays out stories of drugs, gangs, shady contracts, and threats of physical violence against those contracts. dark.

The Curse of Von Dutch: A Brand to Die For

Key point

A reminder that just because something is trendy doesn’t mean it’s pretty.

Release date: Thursday, November 18

Manager: Andrew Renzi


Then there’s the brand itself, so inextricably bound up in time that the inescapably spooky story feels like some sort of reflection of the era itself. (Nostalgia especially emerges when half-forgotten songs like Crazy Town’s “Butterfly” pop up on the soundtrack.) There’s definitely a story here, and Renzi has collected a list of subjects that should be. know it better than anyone. He talks to not only the founders but also their friends, family members and former colleagues, along with A-listers like Paris Hilton and Dennis Rodman, whose support has helped took Von Dutch from an underground name associated with hot rod culture to one of the most famous logos in the world.

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But the story shoots itself in the foot by framing it. Von Dutch’s Curse really an awkward marriage of two stories. One is about Von Dutch. The rest is about a murder that, although committed by a man integral to Von Dutch’s early days, seems to have little to do with Von Dutch. This fact is obscured by a quasi-linear structure that has the added effect of imposing a true crime framework to which no criminal belongs. Whodunit really isn’t much of a mystery – there’s little controversy over who did what and why. It becomes the central mystery of the series just because Renzi hides those fundamental truths, preferably hanging the promise of murder in front of the viewer as a cheap prize.

This timid tendency frustrates any attempt by viewers to contextualize whatever information is being drawn to us. At one point in the first episode, a theme enters what seems like an unrelated detour about a childhood friend. While the details will later prove to be relevant, it is currently unclear what we intend to do with them, or how we would like to feel about them – or even if that is true. That Von Dutch’s Curse mainly takes place through interviews with people who are not a problem in themselves. However, the filmmakers’ apparent lack of interest in finding objective truth between sometimes conflicting accounts makes it impossible to know how much stake we should put into anything. that anyone is talking about, or in the self-conscious cinematic renditions that Renzi sometimes uses to illustrate them.

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Sometimes these confusions become downright nauseating. Von Dutch’s Curse trying for as long as possible before finally telling us who died, even alternating separate accounts of two unrelated events to keep us guessing in the minutes leading up to the big reveal. In doing so, the murder is simply a way to spice up the story of a embroiled company. Renzi really strives to humanize those involved, to avoid creating tragedy with obvious words like “villain” or “victim”. But the details of the incident are heartbreaking in a way that makes for an unlikely payback for all the teasing about how “this story ends with a murder” led to it. The toxic dynamic from which it originates can make for a compelling story in its own right, but leaves little room for deeper exploration when Von Dutch’s Curse there are other, more Dutch-focused problems to deal with.

Like the idea itself embedded in its title. During the documentary’s final hour, Renzi asked some of his subjects the possibility that the very name Von Dutch (belonging to a real person who had nothing to do with the company) might have been cursed. Most responded with speculation that, to this viewer’s ears at least, sounded more like people trying to play someone’s cue in a confusing way than those espousing some firm convictions. . It’s like another attempt to add intrigue to the story, when Von Dutch’s Curse there’s a lot of that already. What it really takes more than is what most of us achieve when looking back at the wild and crazy days of a bygone era – a sense of perspective.

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Posts “A Brand to Die For’ Review” posted by on 2022-07-03 22:49:27. Thank you for reading the article at Beallich.com – Latest Entertainment News, Events… in the US

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