A Guide to What the Data All Means

A story from the analog days of TV ratings: Until the early 2000s, network operators, reporters, and others interested in the night’s audience had to make phone calls to get them. .

After a set amount of time each morning, overnight ratings will come from Nielsen and someone in the network will read the numbers into a dedicated line, which is then available to anyone who wants to dial in. numbers and listen to what the shows are like.

Now… a little bit different.

Those overnight ratings still arrive every morning (via email and with more information included), but they are followed by a different set of data: three-day, seven-day, cross-platform, commercial . Theoretically, a TV outlet can count on its show’s digital audience for as long as it wants. (In fact, that concept is part of how HBO Game of Thrones achieved such incredible numbers for its final season. Read on.)

Below is a summary of the different ratings data streams, starting with the most basic bit of information.

Nielsen ratings are calculated based on a sample of 40,000 homes and about 100,000 people representing the population in terms of general demographics. That’s a small fraction of the 120 million homes that have TVs, but it’s a lot more than, say, a typical political poll surveying only a few thousand people.

Rating: Rating is basically a percentage, measuring the share of a certain group – be it households, adults 18-49 or women 25-54 – watching a certain show. Adults 18-49 are the primary demographic for which advertising rates are placed for entertainment, so this is most commonly reported (one point in that representation equals 1.28 million people). ). So rating 2.0 for Masked singer which means that 2 percent of people in that age group, about 2.56 million people, watched the show.

Repost: Percentage of a given group that has watching TV at that time and adapted to a certain program. Wednesday Masked singer there were 10 rates in adults 18-49 (10% of adults under 50, who turned on the TV at that hour, watched it). It is usually written as “rate/share”, so 2.0 / 10 gives Masked singer.

Total viewers: Pretty easy to understand – the average number of people watching a show in any given minute when it airs.

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Overnight market ratings: These are the first ratings that are released every morning – or they’ll be until October 3 anyway. Nielsen is planning to include out-of-home viewing in these numbers from now on (date) the first of the new system didn’t go well), which means they should be released around midday this afternoon. The measured market ratings take measurements only from 44 markets (formerly 56) for households and 25 markets for adults 18-49, so they are best considered early drafts. about how the program works rather than definitively. They are useful for evaluating live events because they measure programs rather than just time periods.

Live same day: The ratings are reported each day, first the “fast national population” in the morning and then the final figure in the afternoon. These include both live viewing from the night before and late viewing until 3 a.m. local time. Fast countries are usually pretty accurate for entertainment shows, sometimes with minor tweaks in the finals.

Directly plus 3: Rating of the day with three extra days of DVR and on-demand viewing. The majority of the delayed viewing that Nielsen measures occurs during this time frame, with most shows growing their audience by a significant amount.

Direct-plus-7: Similar to live-plus-3, lasts up to a whole week. During the 2018-19 season, at least two dozen series doubled their 18-49 ratings in seven days.

C3 and C7 ratings: Arguably the most important ranking numbers go unnoticed by the general public. These ratings track how many viewers actually see the ad – which is why Nielsen ratings exist in the first place – over three or seven days. They play a big role in setting the rates for advertisers to buy commercial time. Glimpses of the C3 and C7 ratings in recent years show them well above the same-day numbers but a long way from the direct plus 3 and 7 direct numbers.

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Live-plus-35: An even longer measurement that takes into account views takes place within 5 weeks of the show airing. It’s not a big part of the viewing pie, but it’s not small either.

Variety ratings: Things can get a little fuzzy here, as variety ratings can include streaming and digital viewing through a network’s app or a third-party service like Hulu, plus online replays. . Digital audiences are growing – some programs attract more viewers than their online counterparts – but no company in the business is willing to offer digital or Streaming is clear. It is only included as part of the whole. (It can be subtracted, such as live ratings, plus 7 from the cross-platform total to get a rough estimate of how many people view something across non-traditional platforms.)

Furthermore, each network has its own way of calculating views across multiple platforms, and the timeframe can get murky. HBO touted a massive audience of 44 million for the final season of Game of Thronesbut that includes six weeks of streaming and replays of the season premiere, five weeks of episode two, etc.

Streaming ratings: Not really a thing. Nielsen actually measures audiences for streaming shows, but Netflix and other platforms have disputed the ratings service’s numbers because they don’t take into account viewing on other devices.

Netflix reported some viewership metrics in its recent quarterly earnings report, but they don’t exactly match the Nielsen ratings. Netflix considers a piece of content “watched” when a member account watches at least 70 percent of an episode of a series or 70 percent of a feature series. It also counts subscribers around the world instead of just the domestic viewers that Nielsen measures. The numbers can be helpful in comparing one Netflix show with another, but the service has so far only publicly released highlights rather than a full tally.

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For live events that include a streaming option, networks or other providers will often quote “average minute audience” for a live event. That’s the closest to Nielsen’s average total viewer count.

Social Rating: Nielsen measures social media engagement for TV shows, counts the number of posts about a given episode, and the reach of a conversation. As with all ratings, the higher the better, but a lot of social chatter and high ratings don’t necessarily go hand in hand.

Third-party measurements: Some companies measure things like out-of-home viewing or binge-watching, but they may rely on users to opt-in to data sharing, which could result in a less representative sample.

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Posts “A Guide to What the Data All Means” posted by on 2022-07-05 01:24:40. Thank you for reading the article at Beallich.com – Latest Entertainment News, Events… in the US

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