By Starz Valley of P had a big profit early in the second season, fueled by record growth on the premium cable store’s streaming app.
Starz said the June 3 premiere for the beloved series by Katori Hall, drew 4.5 million viewers across platforms in the United States. The majority of those viewers came from the Starz app, where viewing Valley of P has grown more than 11 times – 1,018% to be exact – compared to the series that launched in 2020.
The premiere’s online audience was just 243,000 (matching the 261,000 who watched the film’s July 12, 2020 premiere). Weekend replays have increased the total linearity some, but as usual with high-end cables in recent years, most P’ Valleyaudiences come by other means.
“Katori and all Valley of P The team has done an incredible job delivering a second season that has delivered record-setting viewership performance and subscription growth, and through incredible storytelling has continued to drive foster cultural conversation and critical acclaim,” said Alison Hoffman, president of domestic networks at Starz. “The series demonstrates our commitment to amplifying the stories told about, about, and for women and lesser-known audiences, and we’re very proud of the film’s continued success. “
Hall added, “Our Pynk Posse came out and performed! The incredible response to season two has come like a gift after a challenging hiatus over the past few years, but we’re back and we’re just getting started. I burst with pride as I watched Pynk Posse grow and watched a sense of community and family form as we bring this new season to the world. Hearing from viewers that they feel seen, heard and celebrated is something everyone working on the show is hoping for. Being able to demonstrate the resilience of our community is meaningful and rewarding, and I can’t wait to get you down the valley to see the rest of what we have in store. “
4.5 million viewers for Valley of P followed by 3.3 million for the series premiere Power Book IV: Force in February. That’s a record for someone opening the Starz series across all platforms. Force got a larger audience from traditional TV viewing, drawing 648,000 hits for the premiere and 735,000 including replays.
Produced by Lionsgate Television Valley of P. Hall serves as host and executive producer alongside Dante Di Loreto.
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