The Most-Viewed Disney+ Shows

In the two-and-a-half years that Disney+ has been around, it has launched a fair amount of original scripted shows from its early days. Star Wars and Marvel franchises. The two have been together for just nine seasons in eight series – six live action and two animated – and a total of 75 episodes.

However, one Hollywood Reporter analysis of viewing data for streamers shows that Marvel and Star Wars undeniably the show’s biggest draw among Disney+ original movies.

While the number of shows and episodes hasn’t been high – in part due to pandemic-related production disruptions shortly after Disney+’s launch – streamers already have Marvel or Star Wars series running new episodes almost continuously since season two of Mandalorian premieres October 2020.

Those eight shows are the only Disney+ series to make the list of the top 10 streaming shows in Nielsen’s service history. Disney movies – included Encantohas topped the ratings provider’s online movie charts for 10 consecutive weeks – has been strong in the charts and library shows like Bluey and The Simpsons sometimes crack the top 10 series to be acquired.

But there are no other Disney+ original series – among them High School Musical: The Musical: The Series, Big Shot and The Mighty Ducks: Game Changers – had the drawing power of Star Wars and Marvel.

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Source: Nielsen.

Taken together, six live-action shows from Lucasfilm (Mandalorian and Books by Boba Fett) and Marvel Studios (WandaVision, The Falcon and the Winter Soldier, Loki and Hawk Eye) generated nearly 36 billion minutes of watch time in the weeks that the episodes were originally aired. All six movies remained comfortably in the top 10 for the duration of their time, only to be relegated in the weeks following their season finale, when they added a few billion minutes more (and, of course, continued to be watched). viewed at levels beyond 10th in the Nielsen rankings).

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Cartoon series What happens if… from Marvel and Star Wars: The Bad Batch appeared seven times in the streaming chart during the May-October run. Those seven weeks add up to about 2 billion minutes of watch time.

In the live-action series, Mandalorian is a clear leader. Nielsen’s year-end streaming rankings for 2021 say Disney+ users watched about 14.5 billion minutes of the series over the course of the year, with the majority (8.4 billion) coming in the eight weeks that the season was in. two debut.

More remarkable is how the first season works. Mandalorian premiered on Disney+’s first day, November 12, 2019. As of the end of the first quarter, Disney had 26.5 million subscribers worldwide. Nielsen’s previously unpublished figures for season one indicate that the series amassed 5.42 billion minutes of watch time during its seven-week run, topping out at 1.15 billion during the season’s opening weekend. its end. It added another 800 million minutes the week after the finale. To garner more interest from viewers with a relatively small subscriber base at the time illustrating how eager Disney+ users (currently 43 million in the US and Canada) were to watch first live-action Star Wars series.

No Marvel show is at the top Mandalorian in terms of total watch time, though Loki ended in its first season in June and July. The six-episode season drew 5.23 billion minutes of watch time and was the first (and only, to date) Marvel film to exceed 1 billion minutes. in a week. Thanks to the smaller set order, Loki has the highest average watch time of any Marvel or Star Wars with a little less than 872 million minutes per episode in its six weeks.

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Six episodes Falcon and the Winter Soldier ranked second with 692 million minutes per episode (4.15 billion total), ahead of season one of Mandalorian (677.5 million minutes per episode). The most recent Marvel series, Hawk Eye, has the smallest total watch time of its brethren, hitting 3.46 billion minutes in its initial run time. Second letter Star Wars series, Books by Boba Fettdraws steadily increasing numbers (with one drop in its third week) of its seven episodes and totaling 4.4 billion minutes despite being mediocre reviews.

So far, Marvel’s four series have all focused on characters with strong ties to the company’s cinematic universe. That changes with Moonlight Knight (March 30) and Ms. Marvel (June 8), can challenge audiences who are not immersed in Marvel Comics lore. Obi-Wan Kenobi (May 25), revolves around a beloved person Star Wars character, probably won’t have that problem. But all three of these series will likely be the biggest shows Disney+ will do next quarter.

This story first appeared in the March 30 issue of The Hollywood Reporter. Click here to subscribe.

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